Hals Woodworking

HALS WOODWORKING SWOT ANALYSIS Table of Contents SWOT Diagram . 3 Introduction. 4 Strengths .. 4 Weaknesses. 5 Opportunities.. 5 Threats. 5 Conclusions and Recommendations.. 6 References.. 7 Strengths Weaknesses Family owned avocation Local presence Local community presence Limited Internet website improvement oriented tradition. Small online selection Established tradition No internet business knowledge Has established customer base. Limited staff Management is act to lodge. Limited budget Qualified and knowledgeable staff Dont view a detailed plan yet. We would be a small player. SWOT SWOT Opportunities Threats increase internet characterisation Increased competition from brick and Increased sales mortar stores like Home Depot. Larger customer base Increased competition fr om online gather margins will be good. retailers such as virago. Could seek better supplier deals. Competition can easily enter market. Opportunity to expand Vulnerable to responsive attacks by major competitors. Price competition Risk of losing family owned reputation Introduction This SWOT (strengths, weaknesses, opportunities, threats) analysis evaluates the desirability of expanding Hals carpentry website beyond its contemporary state. The current website includes information about the company and some store information, such as locations and hours. Management is considering expanding the web site to include online shopping.Through the analysis of the strengths, weaknesses, opportunities, and threats I have determined that expanding Hals carpentry is good idea since it has many strengths that will overcome its weaknesses. Expanding will be necessary for the company to s tay in business for the long term. But Hals carpentry also needs to focus on their weaknesses and threats to avoid being run out of business by enceinte chain retailers such as Home Depot and Amazon. Strengths Hals woodwork has various strengths that could make the expansion of selling products on a website successful.Hals Woodworking has strong local anaesthetic community presence that through the expansion of the website will allow the company to reach customers who they cant reach now by moving from local to worldwide. The company also has strong reputation of being providing high qualified service through knowledgeable staff. That strength could be translated to the website if the inscription that the company offers on the website is tailored by the staff that knows the product. In doing that the customer could either buy it from the online store or go to the store with the knowledge of what they want.That could pass along to a no hassle experience for their valued custome rs and new customers. Weaknesses Hals Woodworking has various weaknesses that could hinder the success of expanding to shopping on their website. The store is local and will only showcase a limited selection of their products online. Being a local presence the price points for the products will not compete with the large websites like Amazon and Home Depot. But if the company wants to compete, lower prices will be needed which will cause a decline on advantage margins for the products offered by the company.With no solid plan in place Hals Woodworking needs some expert advice before entering the ecommerce world. Opportunities Hals Woodworking will have various opportunities that could help the company succeed in expanding its website. Currently the company offers classes and workshops for the homeowner and hobbyist each month and regularly schedules seminars that are underwritten and taught by manufacturers. If the company could offer those videos on the website it could add even more value to high-end specialty tools currently being considered for the website.In expanding to selling online it will lead to increased exposure and the increased web presence which could lead to increased sales that could help the company to eventually expand. Threats Hals Woodworking will have various threats that could peril the company expansion of its website. In order to reach their valued customers, it will be a threat for them to compete with big time companies like Amazon and Home Depot since these big companies already promote products at low prices. This will leave Hals woodworking susceptible to price changes and could leave the company with low profit margins if Hals decides to compete on price.Lastly, Hals Woodworking risks losing their family owned reputation if it strays from what has made them successful. Conclusion and Recommendations In order for Hals Woodworking to succeed the company could create and expand partnerships with other tool manufacturers. This co uld allow the company to be able to bid for lower prices of products and eventually sell those products to consumers at a lower cost. Another recommendation includes having promotions, free products, or loyalty discounts for regular costumers that visit the website.This will help retain current customers and help crystallise new customers. Lastly an online membership could help the company monitor customer trends. With a solid plan in place and expert advice, Hals Woodworking could successfully sell products on a website if the company uses its established reputation. Although the company cant compete with the cheap prices from big companies it can offer choice service which the company is known for. References Schneider, Gary P. Electronic Commerce. Boston, MA Course Technology Cengage Learning, 2013. Print.