Modern marketing techniques Essay Example | Topics and Well Written Essays - 1250 words

Modern marketing techniques - Essay Example This imply that consumers are driven by some preconceived ideologies about goods or services and this influences the decision making process by the consumers. Attitude would refer to the ideological conception that exist in one’s mind about the product and which greatly influence the buying habits of the consumer. They sought to study the consumer behavior and the green marketing through special focus on gasoline products. By collecting data through surveys and then analyzing them through regression method, the group found supportive evidence that the consumers’ behaviors have greatly influenced the marketing procedures within the context of gasoline products in that most preference is now banked on the environmental friendly gasoline products. This has therefore the implications that majority of suppliers of the energy products such as the gasoline products are driven to market their products in ways that are most appealing in manners of environmental appeal. This expl ains the modern branding mechanisms that are adopted by the firms dealing with these products (Singh et al, 2011, p.101). The character or traits that are exhibited by consumers are what is called the consumer behavior and is revealed while searching for, purchasing, using, disposing and evaluating products as well as services that are useful and through which they gain the utility required. Through these considerations then, consumers are influenced in making decision as well as spending their resources for the satisfaction of need and wants. The information that marketers get from the consumers is thus seen to be very important while directing o n the appropriate marketing procedures as well as practices in order to achieve efficiency within the market. This describes why majority of modern marketing revolves around consumer behavior while carrying out a market analysis, target market selection, market-mix determination as well as the marketing strategies mostly reliable within a certain market segment (Bello, 2008, p.1-4). This therefore explains the various marketing mechanisms that are in use today, and which are determined by the consumer behaviors exhibited. Advertising is one tool of marketing and which describes a mechanism that is employed by marketers to pass across valuable information to the potential customers in a bid to win their attention in purchases. As an avenue for informing, advertising is efficient in customizing the consumers’ behavior through appealing to their emotions as well as through group identity. A study carried to ascertain the relationship between effective advertising and the behavior of consumers in buying revealed that there is actually strong evidence to link the consumers’ behavior to the advertisement activities. An in depth analysis also revealed a strong relationship between emotional appeal as well as the consumer purchasing behavior (Abideen and Saleem, nd, p. 55). This therefore revealed that there is a strong base to ascertain that consumers purchase more the goods or