Global warming effects Essay

northern standard cadmium ac beginicipation began in 1969, as penniless Mike Kittredge, age 16, break up crayons to form a wick as a Christmas present for his Mom. A neighbor, bewitch by his fabulous creation, expressed her longing to purchase one of his sees thus northern compact disc conjunction was born. Mike employ his p arnts basement, kitchen, and garage to educate his scented wicks. Five years later, in 1974, Mike moved cross meansion into an out of date paper mill located in Holyoke, Massachusetts. In 1998 Forstmann Little & companionship partnered with northern see troupe and began to public every last(predicate)y alternate on the NYSE in 1999.Mike Kittredge interchange his first candle to a neighbor for $1.36, in 1969 and in 2005 Yankee certificate of deposit familys total sales were $601,180,000. Mikes humble beginning in the family firm has gr experience into a sweeping guest ne twork of 16,400 terminal locations, a suppuration base of bea u monde owned and ope roved retail stores (390 located in 42 states), range mail catalogs, its website, international distri more than all overors, and to a European wholesale network of approximately 2,200 store locations (2006) Yankees passion for sweetness has live a profitable entity with visions of go on worldwide expansion.Yankee Candle familiarity has branded their enlarge as undestroyable and noticeable in fragrance. Yankee has true over 150 fragrances for their dissimilar candle harvest-feasts. Their harvest- sign of the zodiac line includes jars, votive, tarts, wax potpourri, pillars, tapers, and tea leaf wilds candles. Yankees design is mod and their scents argon pleasant, relaxing, and rejuvenating. Yankee Candle familiaritys design department is Laputan in jumping candles to accent current dcor and fragrances that court to its customers. Yankee impart explore and introduce aromas that atomic number 18 familiar to the Grecian floriculture a s they stretch into this refreshing mart. Yankee Candle get out emulate their passion for fragrance and grant a wide variety of choices for its virgin customers in Greece.The Yankee Candle accompany continues to build on the passion and creative thinking of Mike Kittredge becomen by a mission to warm hearth and shoes with the fragrances of keep done excellence, designing, and passion. Yankee has been dedicated to excellence throughout their 37 year history. A caller-out spokesperson attributes their winner to, our vertically integrated  employment model, which enables us to control roughly(prenominal) e very(prenominal) cyclorama of our telephone circuit, from crossing acquirement to manu facturing to diffusion to merchandising and sales. This structure allows us to consistently nominate gamy quality and innovative harvestings (2006) Yankees innovation is evident in their candles and accessory designs, which acclimate too discordant dcor preferences and t he expanding variety of fragrances, which appeal to its customers. Yankee Candle Company is driven by an intense passion to spread the fragrances of life around the populace for all to enjoy.The mathematical product expansion into the classical food marketplace is some other step towards begin their objectives. Yankee Candle Company pull up stakes expand its fragrances to get in with the cultures of unexampled markets. Yankee volition continue to develop partnerships with establish Company owned retail stores as venues for their products to be sold. The candle company has already established Yankee Candle Europe with a 30,000 squargon foot dispersal centralize in Bristol, England that provides Yankee products for approximately 2,200 stores. This diffusion c sneak in allow for be apply to ex sorting Yankee products to be sold by retail stores in Greece.The Yankee Company has decided to expand their markets and tribal chief out to the Country of Greece. We pass on be exporting our candle line product from the fall in States to Greece. The product expansion into the Greek marketplace is another step towards r distributivelying their objectives. Yankee Candle Company forget expand its fragrances to blend in with the cultures of new markets. Yankee leave behind continue to develop partnerships with established Company owned retail stores as venues for their products to be sold. As Yankee Candle expands into new characters of the world, distribution centers entrust be built to service their wholesale store network. Where trade barriers, economical and indemnity-making policies impart allow. When expanding into new countries, Yankee Candle pull up stakes establish an online shopping website to market and divvy up their products.Since 1994, the unite States is part of the NAFTA giving medication amongst deuce-ace countries. The North American Free Trade Agreement, know commonly as NAFTA, is a free trade agreement among Canada, t he unite States, and Mexico. NAFTA went into effect on January 1, 1994. NAFTA is also used to refer to the multilateral trading axis of rotation of North American countries. www.wikipedia.org.Since the inception of the Eurpeon uniting in 1957 cardinal countries were a part of this magnetic north. Nine puerile encourage states convey joined in and creasted a supremacyful union. Greece joined the EU January, 1981.The put hold up and repatriation of funds risks the Euros exchange rate against the dollar, re principal(prenominal)s unstable. The low interest rates, development competition in the banking industry, and continued maturement in commercial bank loaning to raise bad debt and strong harvest- snip in consumer borrowing. Economic growth is approximate to slow in 2006 and 2007. The consumer price splashiness slowed dramatically in Greece before its founding into pre-economic and financial union (EMU) in January 2001 and was helped by other temporary measures. The economy of the United States is stable made up of inwrought resource, labor and manufacturing, and investments. The United States has the full-sizest and one of the most technically advanced national economies in the world, with a GDP of 13.049 trillion dollars. www.wikipedia.org. Consumers and producers squander whatever decision-making that form the economy, but the administration also has a flop manipulation on the effects of the economy.The economy of Greece is development fast after the implementation of stabilization policies in recent years. Greece remains a net importer of industrial and capital goods, foodstuffs, and oil colour. wind exports ar manufactured goods, food and beverages, petroleum products, cement, chemicals, and pharmaceuticals. www.wikipedia.org. Greece is global leader in shipping, which is the tape drive of goods and cargo by land, air, or sea.Types of bills used through out the world vary from country to country and or by component part. The Unites States of America official up-to-dateness is the dollar, symbol USD also known to be abbreviated by $. The US currency was adopted in 1785 by the United States Congress. The United States dollar is also known as a world currency in 1985 $300 billion dollars were in circulation, with two trios being out locating of the unfettered States. Each year the touchstone of U.S dollars is being circulated around the world continues to increase. In comparison to the Untied States of America, Greece uses the euro as surname of currency type, symbol . Greece is part of the European Union also knows as the EU. What I found most interesting is the European Monetary Union has ceded control of monetary policy to the European Central Bank. Versus the Untied States taking control over their own currency.The European Union has a large economy, probably slightly larger than that of the United States of America with a 2005 GDP of 12,865,602 one million million vs. 11,734,300 mil lion (USD figures) (using nominal US vaulting horse GDP) according to the International Monetary Fund. www.wikipedia.org.Greeces relations with other countries in the region have been steadily improving. Greece is working with joker to resolve their disagreements, mainly with regard to Cyprus. ill to resolve the division of the island of Cyprus whitethorn increase tensions between Greece and Turkey as the last mentioned finds its bid to join the European Union partially dependent on success, but tensions rise sharply with Turkey over the issue of Cyprus. Greece is also assisting and improving relations with the economic development of the Balkans.The Balkans is now viewed by Greece as a greater bane to security than Turkey. Also, renewed instability in the Balkans leads to unrest in Greece and trade disruption. policy-making corruption is visualizeed higher in Greece than more other European Union countries. Politicians are dependent on media with strong ties to line of d escent interests. in that respect is a politicized, anti-globalization environmental proceeding in Greece which is increasely complicated in its use of the courts and the European Union to encumber large projects.United States culture is very diverse but due to the train of the American culture on that point are many integrated but goop subculture within the U.S. The subcultures disaccordentiated by status, ethnicalal background, residence, religion or other factors that functionally combine the group and act interchangeablely on each subculture instalment. The ethnic groups are White, Black, Asian, Amerindian, Alaska native, native Hawaiian, and other peaceful islander. The variant religion are Pro essayant, Roman, Catholic, Mormon, Jewish, Muslim, Baptist, and others. Lastly, the linguistic communications are English, Spanish, Indo-European, Asian, Pacific island and others. Let us not embarrass that the government type is constitution-based federal nation but st rong democratic tradition. As a result, the subcultures have their own joint set of customs, attitudes, and taxs.Greece is a diverse culture partial by its place at the crossroads between the East and the air jacket and by the various occupations endured by the Greek people throughout history. The Greeks are grand of their culture which is the definition of their national and ethnic belonging. The Greeks culture is made of their traditions, religion, music, style, food and wines. near of the traditions and superstitions vary from one island to another.Many countries differ within a range of dimensions including companionable structure, dustup, religion, and traditions to name a few. The difference has all- alpha(a) implications on marketing strategy of the product. The most cultural difference that has an impact would be traditions. Candle scent preference may differ from one country to another. The company may encounter resistance to some of its different scents or wax.The musical arrangement mustiness careful research Greece cultural norms and intellectual the difference between US and Greece. cross-cultural training (literacy) would be mandatory to authorize sure the company advertising or marketing strategy does not affront anyone in the other country. The candles should be cheap due to the unemployment rate within Greece however the organization must make a profit consider the cost to export the candles within that country.Yankee Candle is awake of the culture difference between the US and Greece, therefore staffing would be important to the organization. The organization would provide their US employees with language and cultural training. Yankee understands that one of their vendors Berlitz has experience and association in cross cultural and language training that would help assist the expatriates. Berlitz offers a variety of programs and has been in the  patronage for 128 years, more than 450 centers in over 60 countries. Berlitz offers online, adult, children and teen programs for cultural and language training including secret sessions. The cultural and language training would be for the family as well. The cultural training would be for two days and 100 hours for language training, however if more hours are indigenceed for language the company would approve this cost. The employees that are going on the international appellative would have other benefits including when they are expatriating back into the US. However, the expatriates will receive just a day of cultural training and language will not be necessary.The US dollar is not equal to the like amount in most other countries. Hence, the company would pay an hyperkinetic syndromeitional fitting to cover the difference. The cost of life history may be higher in the other countries, as a result a housing allowance is provided to the employee. The company does consider the cost living in the US and then compare that cost to living in Greece. The education in Greece is not the same for US citizens. As a result, to the language barrier and cultural it may be very difficult for the employees children to attend the local school in the host country for that reason private schools or scorecarding school may be required. Consequently the company is aware(p) of this and therefore would provide tuition allowance. referable to the cultural and language difference there are going to be renewal issues, so world resource has provided an loose door policy. The open door policy would allow employees to express him or she concerns and human resource will try to provide a solution to the problem, if possible.Supply chemical drawing string management is an important role for the success of Yankee Candle Company to give scented candles in Greece. Supply chain is most effective for optimal resource use, minimum total cost, and maximum value to the customer. Decisions with in supply chain are to buy your product or make your own. Yankee Candle Company already produces its own scented candles and will be the same for candles being shipped overseas. The production will be manufactured in the Companys 294,000 square foot expertness in Whately, Massachusetts. As a manufacturer, the Company is able to closely monitor product quality and control production be, which ensures high quality products and maintains affordable determine.Information has been self-possessed from the Greece from the candle business industry. This data will assist in forecasting how some(prenominal) product is look ated for a three months supply to meet the supply and demand in Greece. Lead period for the inception of Yankee Candle Company to enter the Greece market is 10 months. In subprogram this will give enough time to meet the three month linage supply. The information gathered from the Greece candle market will support the types of scented candles that will be produced to ship overseas. Lead time for the shipment to arrive at t he distribution warehouse is three months the life span of a candle is three years.Placing our product will be near or around the largest cities and ports in Greece. The largest and most important city in Greece is Athens, the capital with commonwealth based in 1991 of 748,110. The largest port in Greece is Thessalonki, with a population of 377,951. Also another large port is located on the North part of the Peloponnesus, is a major seaport, with 155,180 inhabitants. Other powerful cities include Lrisa (113,426), Irklion (117,167), and Vlos (76,463). The ports and its population are important factors in knowing were to place the Yankee Candle Stores. These would be in areas in the region that have the most population and are easily accessible to Tourist from spend boats that may doc on these ports.Promoting Yankee Candle Company in Greece would be similar as it is currently in the Untied States. Through its retail stores the Yankee Candle company would open in Greece, direct mail catalogs. To include a large market Yankee candle will also promote is U.S product through television commercials newspapers, bill board singes through out the larger cities of Greece, and through its own web page http//www.yankeecandle.com/cgi-bin/ycbvp/retail.jsp. advance for this product will be introduced to all who wants to have picky fragrances in their internals. vexation will also be targeted to have fresh new fragrances for their offices. Candles are an thin gift for all ages and for any special occasion.The middle class in Greece is the main target market Yankee Candle Company is promoting the scented U.S candle product. In 2005 the labor draw in in Greece was at 4.72 million compared to unemployment rate of 10.8% figures from www.cia.gov. These figures give Yankee Candle Company the green light to proceed with international distribution into the Greece market. set the candles will be 30% preceding(prenominal) the sale price of a U.S product. This will ensure the costs of having a U.S product of seas.Yankee Candles has successfully developed and market new products and do enormous returns. We have success springs for the fact that it has a vertically integrated business model, with the in-house expertise required to design, develop, manufacture, distribute and sell our candle products. Our vertically integrated business model acts as a powerful platform to support our product innovation initiatives. This business model included strong research and development activities, an experienced employee team, and a basis skill in test marketing our products.We collected these resources to research consumer interests and home decor buying trends, and then to reach original candle designs, fragrances, accessories, gift sets, home fragrance merchandise, and personal care items that set with our findings. We then release this merchandise into our distribution channels in a way that permits us to seek and track consumer feedback. This routine posi tions us to fine-tune our new products from performance, to packaging, to labeling, to pricing helping to maximize the potential for each item we develop to have a successful launch and widespread acceptance. Together, these efforts helped to drive sales, attract new customers and extend the appeal of the Yankee Candle brand.Once exporting was chosen as the mode of entry, Yankee Candle secured assistance from a company called, Export Trade of America to name virtually insurance, tariff, and tax laws involved in trading with Greece. Yankee Candle Company will face various efficacious challenges when exporting its candles into Greece, but the process will go much easier with the help of an export management company. Yankee will need to comply with employee laws and have knowledge about hiring, firing, and discipline regulations in Greece. They will need to be acquainted with their healthy governance and how those laws are enforced. Greece is a parliamentary democracy with a pres ident, who is heads the executive administration, a quality minister, who is head of the government, and a 300 laughingstock legislature. The judicial includes a Supreme Court, regional districts, and prefectures to decide civil and criminal cases. in that respect is a national police force as well as policing agencies from the European Union.As a member of the European Union, the EU laws supersede those of the individual member nations. Yankee Candle Company will need to be aware of the EU laws, enforcement, penalties, and necessary trade practices. The European Union could cause legal complications as the union adds new members, arbitrates disagreements among its memberships, and as competition increases in the global marketplace.There has been a long relationship between Greece and the United States of America. The two countries have diplomatic, intelligence, and law enforcement ties. Greece and the United States, lately signed treaties covering extradition and mutual leg al assistance, which further strengthened this cooperation. (2006) Trade between these two nations should proceed with success veto increased terrorism, war, or a dreadful inwrought disaster that impacts the global economy.It is important for any company to evaluate their strengths, weaknesses, opportunities, and threats. As Yankee Candle employees examines their organization they listed the next as company strengths strong business model, long-lasting candles, well-branded product, variety of fragrances, adaptability of product to various cultures and dcor, strong financial backing, increasing profitability, expanding marketplace, efficient manufacturing and distribution process, and an innovative product development. Yankee Candle Companys weaknesses include rising cost for manufacturing and distributions, technological skills, single manufacturing center, adapting products to various cultures and customs, and material shortages.There are several opportunities that must be pur sued to maintain profitability increase presence in the global marketplace, expand online shopping options, adapt fragrance choices to new markets, build international manufacturing and distribution center, and add accessories to their product line. There are many threats to the existence of Yankee Candle Company including competitions pricing and product differentiation, terrorism, natural disasters, exchange rate, rising costs for manufacturing and distribution, and the products life-cycle.The external environment strengths include reducing in trade barriers, strong European Union, technological advancements, and utilization of websites. The external weaknesses are trade blocs, closed economic and governmental policies that prevent or limit imports/exports, and the affects of terrorism. external opportunities include improving the economic levels of third world countries, utilizing the skills, resources, and expertise of various countries to cut costs and create an integra ted economy, develop innovative products, and create a global network. Finally, the external threats include terrorism, political instability, natural disasters, increased global competition, trade blocs that become fortresses against those outside their union, countries imposing regulations against outsiders who want to coalition or acquire other foreign companies, conflict among existing trade bloc members, and inflation/deflation of the monitory systems.Reference(2006, 4,12). The Yankee Candle Company, Inc. 2006 First Quarter loot Webcast. Retrieved 4/23/06, from SBC Yahoo finance Web site http//biz,yahoo.com/bw/060412/20060412005002.html?.v=1www.wikipedia.org., retreived April 24, 2006.http//www.cia.gov/cia/publications/factbook/geos/gr.htmlEconRetrieved 5/13/06 from the World FactbookUnknown, Retrieve on April 23, 2006 fromhttp//www.odci.gov/cia/publications/factbook/print/gr.htmlUnknown, Retrieve on April 23, 2006 fromhttp//www.greeka.com/greece-culture.htm