Marketing assessment Essay Example | Topics and Well Written Essays - 500 words

Marketing assessment - Essay Example For the purpose of fulfilling its motto of quality customer service, Etihad Airways provides its travelers with comfortable and convenient lounge services. The lounges are build using warm services and a well-appointed interior which provides its customers a luxurious and comfortable flight to their destinations. The method of SWOT Analysis is a technique of strategic planning utilized to assess the strengths, weaknesses, opportunities, and threats which are the part of the current project. It pertains to the specifying of project objective and identification of external and internal factors which have been positive and adverse in the achievement of the project objectives. Etihad Airways has built well-furnished, luxurious lounges for its travelers in Abu Dhabi and all around the world. These lounges have spa, refreshment rooms, five start dining, a well-stocked library and other services for its customers. Price is the key element of marketing mix which generates revenues from sale. Besides this, all other elements constitute costs for the business. The element of price is fixed by discovering the customer’s perception regarding the value of item to be